Choeng Thale is a subdistrict of Thalang on the north-west coast, between Kamala in the south and Sakhu in the north. In front lies Bang Tao Bay with five beaches: Surin, Pansea, Bang Tao, Banana and Layan. Behind it a ridge of hills runs parallel to the shore. The whole subdistrict covers about 42 square kilometres.
The middle of the bay belongs to Laguna Phuket, a resort area of more than 1,000 acres built on former tin-mining land: six hotels, private villas, lagoons and an 18-hole golf course, linked by free shuttle buses and boats for guests.
Inland, the town of Cherngtalay grew along Srisoonthorn Road around the municipal office, the fresh market, Wat Cherngtalay, founded in 1917, and the Chinese shrine of San Chao Sam Ong Hu, founded in 1901. Boat Avenue and Porto de Phuket, two open-air malls at the Laguna entrance, are where residents shop, eat and meet.
In twenty years the area has changed from quiet villages into one of Phuket's main places to live for foreigners: pool villas, condos, international schools nearby and several restaurants recognised by the Michelin Guide. The price is traffic: at peak times the Laguna junction and Srisoonthorn Road slow to a crawl.